Posted on: 17 October 2017
Having a web presence is integral if you want to succeed as a real estate agent in today's market. In addition to a website and social media accounts that you update regularly, you'll also want to write a blog. Some real estate agents use their blog to post updates about their listings, but you should use the appropriate section of your website for this type of content. Instead, make your blog all about providing value for sellers and buyers. The longer that readers remain on your website enjoying your content, the more they may decide that you're just the right type of agent to hire. Here are some ways to make your blog valuable.
People browsing your blog are obviously interested in the local real estate market, so make sure that some of your posts focus on this topic. Your blog can be a place to provide updates on local real estate trends. For example, you can talk about the health of the local real estate market — whether it's climbing or falling, and by what percentage. You should also blog about community details that have an impact on local real estate. For example, if a new school or shopping complex will be built in a particular area, provide these details — some of your readers may look to buy in these areas with the expectation that their property value would increase by the time the construction is complete.
No real estate agent's blog is complete without providing a wealth of advice. Make sure that you regularly publish posts that give some professional advice to both buyers and sellers. For buyers, talk about how to negotiate, what features to particularly notice during an open house, and even different strategies on the best and worst times to buy. For sellers, talk about useful renovations to complete before listing their property, how to decorate for an open house, and the pros and cons of professional staging. These valuable bits of advice may compel people to hire you.
People involved in buying or selling for the first time will especially be scouring the web to look for details on doing so, so ensure that your blog regularly includes posts that focus on first timers. Posts that simplify the process of buying and selling, explain complicated real estate terms in simple English, and other similar posts can all help first timers feel informed and empowered and, ideally, ready to hire you to begin the process.Share