The Importance Of A Great Property Description When Selling A House

Posted on: 12 July 2017

If you are almost done staging your home and are ready to meet with a real estate agent to list it, you might want to talk to him or her about the property description that will be used in the listing. The property description used can either attract buyers or turn them away, and that means that you will need a great property description if you want to sell your home quickly. Here are some tips to help you work with your agent to create an attractive and effective property description of your home.

Go beyond the basics

If your property description simply states the basics about your home, it may not be attractive to people looking for a home to buy. While including the basics is an important part of the description, a good description goes beyond this. You might want to begin by making a list of the basic qualities and features of the home, such as the number of bedrooms and bathrooms, but that should not be your final description.

Consider the top highlights and features your home has

Basic features of your home matter to buyers, but buyers also want to know the features that make your home unique, including features that set your home apart from other homes. Buyers also want to know about recent improvements. Because of this, think about these things and add them to your list.

Tell buyers a story about your home

Once you have a list of the basics, start thinking about the unique features and highlights your home offers that people might be looking for and use this information to write a story that will interest buyers.

As you do this, use descriptive words, such as charming, inviting, and remarkable. Adjectives work well for home descriptions, because they target the buyer's emotions, which is one of the goals you should aim for. People tend to act when they read things that trigger emotions, and selling your house will require action on the part of people looking for a home to purchase.

Once you write the description, ask other people to read it to gain more insight and opinions of the description.

While the description of your home is not the only thing that will help you sell your home, it is an important part of the process. If you are ready to list your house, talk to a real estate agent at Downtown Loft Connection Inc. today.

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